Head of Communications Middle East and Africa
Spotify Middle East and Africa
- Setting local strategy and implementing communication campaigns across all channels in various markets – MENA, Pakistan, Sri Lanka, Bangladesh, and Sub-Saharan Africa
- Communicating Spotify’s value to the creator community and impact on connecting artists and fans across the region and beyond
- Building Spotify’s role as a leading advertising platform to brands, trade audiences, and b2b press outlets in the region
- Identifying issues, planning for a potential crisis, and managing crisis communications internally and externally
- Unlocking large scale growth levers through PR to drive consumer awareness and consideration
- Managing and directing PR agencies in multiple markets to support the business across all levels of the communications spectrum
- Building and maintaining strong relations with media partners in order to drive key communications objectives and generate accurate and positive coverage
- Engaging and driving buy-in from senior level stakeholders across the business, including local, regional, and global management teams
- Leading and mapping out the local strategy for internal communications activities in the region
Manager Digital Promotions, Talent Development and Marketing/Publicity
Sony Music Entertainment ME, Dubai, UAE
- Managed relationships with key media regionally (radio, tv, online, digital & print) to promote local & global artists’ new releases
- Drafted press releases and editorial copy for artists in line with our overall marketing strategy
- Implemented brand activations for local artists via cross-functional promotional strategies (social, digital and press) in partnership with leading brands including Clean & Clear, Axe and Marriott
- Directed and packaged creative assets to promote Sony Music artists. This included photography, press kits, lyric videos, album artworks, social media snippets, as well as, the delivery of campaign visuals to media channels and affiliate Sony music teams
- Organized press events for local and international artists
- Discovered and pitched talents from the region and worked closely with them to help build their DNA (artist identity), publicity strategy and marketing direction
- Headed the social media channel strategies of the label and all its regional artists (FB, Twitter, Instagram, YouTube, VEVO)
- Organised and managed interviews and promo for Sony Music artists (regional and global) – promoting their content on key media platforms
Senior Social Media Manager
WSF, Dubai, UAE
- Conceptualized all social media content for key account: Jaguar MENA
- Strategized cross-functional online campaigns, established key KPIs and monitored the performance on a daily basis across all channels
- Organized bi-weekly meetings with Jaguar’s marketing team to set KPIs for all social media platforms
- Worked closely with Jaguar’s marketing team, media buying agency and other stakeholders on a daily basis to implement marketing plans accordingly
- Provided Jaguar’s team with monthly reports showcasing growth of social media channels, important milestones & potential future activations
Digital Media Producer
MTV Networks, Dubai, UAE
- Produced & managed editorial content on the MTV Middle East website in both English and Arabic
- Attending monthly press conferences to generate content for weekly articles and music playlists
- Executed campaign initiatives for major international MTV events/awards such as European Music Awards, MTV Movie Awards & Video Music Awards
- Managed the internal CMS, working closely with the technical team to ensure smooth content delivery
- Tracked key metrics of the website using Google Analytics on a daily basis to improve SEO
- Conducted interviews with international and local artists and used the content on web platforms
Account Executive
TBWA, CAIRO, EGYPT
- Created content for two key accounts: Henkel & Gulf Bank
- Assisted the larger marketing team in creative online campaign ideas, presentation pitches, and weekly reporting
- Established a key relationship with the account’s marketing teams to ensure smooth campaign activations, and working to meet their targets
